Electrification - Dobbs Truck Group
The Dobbs Truck Group Electrification Initiative promotes the gradual transition to electric trucks from leading brands like Peterbilt, Volvo, and Mack. As part of this initiative, the goal was to create a series of engaging promotional videos to raise awareness and generate interest in electric trucks, highlighting their environmental benefits and cutting-edge technology.
Design and Media Coordinator
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Design and Media Coordinator 〰️
Objectives
Promote Electric Truck Adoption: Develop video content that educates and informs customers about the benefits of electric trucks, driving interest and potential sales.
Highlight Key Brands: Focus on showcasing electric models from major truck brands - specifically Peterbilt, positioning Dobbs Truck Group as a leader in the transition to electric vehicles.
Create Engaging Visuals: Produce compelling short-form videos that emphasize the advanced technology and sustainability of electric trucks.
Increase Customer Awareness: Use video content as a promotional tool to increase customer awareness of the electrification initiative and the advantages of switching to electric trucks.
Drive Interest and Leads: Implement the videos across multiple digital platforms to boost engagement and generate leads from customers interested in electric trucks.
Peterbilt 579EV Drive
Driving Demonstration
Peterbilt 579EV WalkAround
Walkaround, highlighting exterior features.
Peterbilt 579EV Interior
Interior View