Dobbs Peterbilt
Dobbs Peterbilt, a key division of Dobbs Truck Group, is a premier provider of Peterbilt trucks, parts, and services. With a strong commitment to innovation, reliability, and customer satisfaction, the company continues to set the standard in the industry while actively engaging with loyal and new customers across digital platforms.
Design and Media Coordinator
〰️
Design and Media Coordinator 〰️
Objectives
Manage Social Media Platforms: Oversee the social media presence across Facebook (23K followers), Instagram (2K followers), and LinkedIn (2K followers) to strengthen brand awareness and engage with a diverse audience.
Create Short-Form Video Content: Produce engaging videos for YouTube, including Truck Sales Campaigns and Customer Spotlights, to boost visibility and generate leads for truck sales.
Design Marketing Materials: Develop flyers, booklets, coupons, and offers for internal and external promotions of parts and services, ensuring alignment with brand identity.
Establish Sub-Brand Identity: Create and develop the logo and brand identity for the sub-brand “Dobbs Truck Center",” located in West Memphis, AR, ensuring a cohesive look and feel across all communications.
Design Social Media Graphics: Produce graphics for truck sales, parts and service offers, events, and company culture, ensuring consistency across social media and internal communication channels.
Enhance Brand Visibility: Implement strategies to grow the company’s digital presence, leveraging creative content to increase engagement and lead generation.
2024 & 2025 Parts Templates
A series of customizable parts templates was developed for Dobbs Peterbilt as part of the 2024 and 2025 Initiative. These templates support various promotions, including annual, seasonal, monthly, and bi-monthly parts campaigns. Designed to ensure consistency and visual appeal, the templates can be easily adapted to highlight key offers while maintaining a cohesive brand identity across all promotional materials.
Truck Sales YouTube Campaign
This YouTube campaign was designed to increase brand awareness, generate leads, and boost sales for Dobbs Peterbilt truck sales representatives. The videos highlight the personalities of the sales team, offering customers an authentic, personable experience beyond the dealership. By showcasing the human side of the sales process, the campaign aims to build trust and foster stronger connections with potential buyers.
Customer Spotlights
The ongoing Customer Spotlight campaign highlights the experiences of customers who work with Dobbs Peterbilt. Through these videos, customers share their stories and testimonials, reflecting on their relationships with the company and the value of doing business with Dobbs Peterbilt. The campaign showcases the real-world impact of the trucks and services provided, strengthening the connection between Dobbs Peterbilt and its customer base.